INDUSTRY:
COSMETICS
CLIENT:
GRÁ
YEAR:
2025
EXPERIENCE:
MOTION DESIGN
about.
GRA cosmetics project began as a collaboration with a Guatemalan brand that needed a refreshed visual identity and a stronger digital presence. Their products had quality and personality, but the brand lacked a cohesive world to live in. I envisioned a dreamlike world that could elevate the products while giving GRA a clean, modern environment that reflected the care the owner provides with her products.
challenge.
I wanted to push my workflow and see if I could take the entire piece from concept to final delivery in just 1 week. It meant refining ideas quickly, locking visual decisions early, and keeping the process focused without compromising quality. Finishing the full animation, layout system, and sound design within that timeframe became its own creative test and completing it confirmed how efficiently I can work when the direction is clear.
results.
The project ended up being a success. The client loved the final piece and felt it captured exactly what the brand had been missing. She was excited about the direction and the potential of building more visuals together. Even though she couldn’t move forward with ongoing work at that moment, she made it clear that she wants to collaborate in the future once the timing aligns.
