INDUSTRY:
PRODUCT
CLIENT:
INTERNAL LUX
YEAR:
2024
EXPERIENCE:
MOTION DESIGN
about.
Internal is a product animation created for Internal Lux to showcase a premium lamp design that merges elegance with brutalist minimalism. The goal was to capture the quiet sophistication of the lamp through cinematic compositions, dynamic scenes, and surreal. The video positions the product as a statement piece that is clean and modern.
challenge.
The biggest challenge was conveying the lamp’s unique essence without relying on overly complex animation. The visual language had to feel intentional and slow-paced, evoking calmness and luxury. There was also a tight turnaround for client feedback and final delivery.
result.
The final piece is a high-end, emotionally charged animation that elevates the lamp beyond function. It feels like a playground, every camera movement, focus pull, and lighting decision builds atmosphere. The client was impressed with how the animation brought the object to life, making it feel tactile, desirable, and timeless.
